Jacksonville NC SEO: Beautiful or Usable: What’s important while designing your website?

Jacksonville NC SEO

Sanford Web Design provides search engine optimization, search engine marketing, website design and website development which creates high-quality, cost-effective search engine optimized web sites for our clients. We do this by combining our creative and technical skills along with our knowledge of business, marketing and advanced SEO techniques to create high-ranking web sites.

Sanford Web Design is a leader in Organic Search Engine Optimization, meta tag composition, high-quality inbound link network creation, and pay-per-click campaign management. Our strategies have successfully promoted dozens of web sites to the top of their preferred search term (keywords) organic rankings on Google and other search engines. We stake our reputation as an SEO company on the results of our work.

As an SEO company, we’ve also done organic search engine optimization all by itself, without a visual redesign. Let us put our expertise to work for your web site today with a SEO expansion, or at least a meta tag, architecture, current search engine ranking and inbound links review. e

Call us today for a free introductory consultation or fill out our convenient form on the contact page for a complimentary site SEO analysis. Our headquarters is located in Sanford, NC. However we will be moving to the Hampstead, NC and Wilmington, NC area shortly. Please call for an appointment so we can discuss the particulars of your marketing and SEO challenges.

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Wednesday, June 25, 2014

Beautiful or Usable: What’s important while designing your website?

Beautiful or Usable: What’s important while designing your website?Beautiful or Usable: What’s important while designing your website? 3 April, 2014 by Marieke van de Rakt - 14 Comments

In releasing our themes, we got lots of reactions about the aesthetics of our themes. Some people found them plain looking, boring or unappealing. Others were very enthusiastic. Of course, there is no accounting for taste. But it made me wonder, how important are the aesthetics of a website? Does a beautiful site convert better? And what is the relation between aesthetics and usability?

What is beautiful is usable?The halo effect

The halo effect is a cognitive process in which people attribute all kinds of characteristics to a person based on a first impression or one characteristic. The attractiveness or the beauty of a person has been found to produce a halo effect. When you meet someone you find attractive, chances are higher you will think they are nicer and more intelligent than when you meet someone you do not find attractive.

In the literature concerning aesthetics of websites, this halo effect on the base of attractiveness is researched. The theoretical notion in these studies is that as people perceive a website as very beautiful, they will also think that it is very usable.

For a clear (and entertaining) explanation of the halo effect, watch this short video:

A much cited article on the matter is

Jacksonville NC SEO